FRANCESCATECCE WORKS

T.A.Z.
⟶ BRANDING / EXHIBITION; 2025
It’s brand identity proposal for Bauer’s annual exhibition.
The concept was inspired by the idea of nomadism, intended as an attitude toward transformation. A constant movement made of ephemeral paths and temporary gatherings that unexpectedly bring life to different areas of space, just like clusters of clouds do.
The exhibition took place in a cloister of the Società Umanitaria in the center of Milan. It was divided into zones, each one representing a different school course. A cargo bike was also restored and transformed into a display for posters and flyers.