BOOST
⟶ BRANDING; 2024
It’s a personal project. Boost is a matcha café concept created for a young, energetic audience with a focus on wellness and fun. The visual identity combines bold typography with a friendly, illustrated mascot inspired by a matcha cup. The design language is approachable, fresh, and highly recognizable
This personal project includes naming, logo design, color palette, typography, and branded applications such as packaging and merchandise.